Like very season, Mishka presents a video teaser to its lookbook a head of releasing the full thing. That is also the case for Fall 2012 and we can present it to you today. This year Mishka decided to head over to Chicago for the shoot and as usual they made sure that some local heroes participate.
“The Lookbook was photographed by Todd Diederich, and this video (set to ShowYouSuck’s track “All Love Everything”) is shot by Cornelius Kite and produced by our own Michael Cohn. Hanging out everywhere from the streets to the outskirts of town, we’ve got artists like the aforementioned ShowYouSuck (hanging with Auggie the 9th and Manny Muscles), duo My Gold Mask, Sich Mang, LOL Boys, Hollywood Holt and Jason Hoodrich of the Treated Crew, and rising rapper Tree G. There’s Tumblr Queen (and Bloglin interviewee) Molly Soda looking pretty in pink (hair) in a field with party compatriot ClaireyPear. For more internet awesome look no further than OG #seapunks Zombelle & Ultrademon, visions in aquamarine. To keep things nice and CULT-y, we were sure to include Teen Witch as well. Finally, there’s a bevy of Мишка Records releasing artists, with appearances from The Hood Internet, BBU!, Supreme Cuts (look out for their Chrome Lips mixtape very soon!), and The-Drum.”
