FUCT has always been a label that was not afraid to embrace edgy graphics that were born from its underground, counter-culture spirit. Fully aware of its identity at all times, the Brunetti-backed label has maintained its integrity and following largely in part to this mentality. For its latest 2012 collections, the brand taps Atlanta-based photographer, Michael Kusumadjaja, for a taut arrangement of imagery that highlights various pieces from the range. Aligning with Atlanta-natives, Two9, Kusumadjaja captures the southern hip-hop collective in a decidedly desaturated and a uniquely graded pictorial that showcases a slew of the fall/winter “The Gift of Being Naive” tees and lifestyle goods. A few of the T-shirts in the lookbook are now available in our online store as well as other select FUCT stockists. You can keep up with Kusumadjaja’s work and projects via his Twitter or Tumblr page.
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