Channeling the look of seedy amateur erotic filmmaking and inspiration from the fetishistic “Furries” animal group, British supermodel Lily Donaldson stars in the latest “Fashion Fetish” short film from SHOWstudio. Depicting a bikini-clad Donaldson in heels and the smiling tiger head of a furry costume, the grainy footage sees the model posing poolside as well as on the hood of an old sedan. Touching on the two-and-a-half-minute film, creative director Dasha Zhukova stated “I think obsession with fashion looms prominently in the everyday, and our fetishes in relation to it are just as habitual as they are sexual,” while Donaldson added “I wanted the video to feel a bit unpalatable and seedy – like a crappy old VCR that’s been found and put on YouTube. Very dodgy and amateur.”
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